What we've built  /  Grace
CadenSpark · Outbound voice AI
Grace — AI cold-calling agent
Grace
Outbound voice agentLive on the phones

Grace — cold calling that runs itself.

Our in-house cold-calling agent: she dials businesses across a target industry, pitches CadenSpark, handles objections and books qualified meetings straight onto the calendar — voice AI on the phones all day.

Outbound voice AILead qualificationMeeting booking300+ dials/day
300+
dials a day, no rep needed
~6
meetings booked a week
↓ cost
a fraction of a human SDR
Listen to Grace on a live callReal outbound call — recorded, unedited
Grace cold-calls an auto-repair shop, asks for 30 seconds, surfaces their dropped-call problem when the service writer is busy, handles the objection — then books a demo and reads the email back letter-by-letter to confirm it. Start to finish, no human.
The problem

Reaching prospects at scale meant a room full of dialers.

To grow, we needed to reach a lot of businesses by phone. Doing that the normal way means staffing a team of SDRs to dial all day — costly to hire, hard to keep consistent, and hard-capped by human hours and energy.

Reps have good days and bad days, drift off-script, burn out on rejection, and can only make so many calls before lunch. We didn't want to manage a call floor — so we built one that doesn't need managing.

What we built

An agent that pitches, objection-handles and books — on its own.

Grace runs the full outbound motion: she dials, opens, reads the room, handles the pushback and lands the meeting. The recording above is one real call, start to finish.

GRACE · DIALER
Working the list
Live campaign · auto-repair, FL
Dialing
312
dials today
41%
pickup rate
6
booked this wk
MA
Miller Auto Body
Demo booked · Thu 9:00
Booked
SD
Sunset Detailing
Interested · callback set
Follow-up
CT
City Tyres
Not a fit right now
Pass
Step 01 · Dial at scale

She works a whole target list, all day

Grace dials business after business across a target industry — 300+ calls a day — with the same pitch, the same energy, on every single one. No warm-up, no slump after lunch.

The pitch & objection handlingFrom the live call above
Step 02 · Pitch & handle objections

She reads the room and pushes through pushback

Grace asks for 30 seconds, frames the value around the prospect's own pain, and handles the brush-offs — the moment most cold calls die. She stays on-message every time.

  • Natural, human-sounding conversation
  • Surfaces the prospect's real problem, not a generic script
  • Works through objections instead of hanging up
BOOKED MEETINGS
Straight to the calendar
Qualified demos · this week
6 this week
Miller Auto Body
Demo · 30 min
Tue 9:00
Apex Garage
Demo · 30 min
Wed 14:30
Sunset Detailing
Demo · 30 min
Thu 11:00
Email confirmed back letter-by-letter
Step 03 · Book the meeting

She lands it on the calendar — confirmed

When there's interest, Grace books the demo then and there and reads the email back letter-by-letter to confirm it — a qualified meeting on the calendar with no human touch.

What's inside

A full SDR motion, automated.

High-volume dialing

300+ outbound calls a day, every day, with consistent energy and pitch.

Natural conversation

Sounds human, listens, and responds in real time — not a robocall script.

Objection handling

Works through brush-offs and pushback instead of giving up at the first no.

Lead qualification

Surfaces real pain and qualifies interest before booking — not just dials for dials' sake.

Books to the calendar

Schedules qualified meetings directly and confirms the email back letter-by-letter.

Fraction of the cost

Qualified meetings at a fraction of a human SDR's cost per lead — and no call floor to manage.

Also warm

The same voice, calling the customers you already have.

Cold outreach is half of it. The other half is the follow-up nobody gets to: confirming tomorrow's appointments, chasing a quote that went quiet, asking for the review the day the job closed, waking up a list that hasn't heard from anyone in a year.

Same agent, same setup — pointed at your own contacts instead of a prospect list. And it happens by phone, which is how it reaches the customers who never open a text.

The impact

A call floor that never clocks out.

300+
dials a day, automated
~6
qualified meetings booked a week
24/7
consistent, on-script, no burnout
↓ cost
a fraction of a human SDR per lead
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